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ENTERPRISE
By The Book

Nonprofit Wealth Fantasy Or Reality?
By Pittershawn Palmer  

How can nonprofit organizations operate more like businesses in order to raise money and create an unrestricted cash flow? This is the question Dr. Richard Steckel answers in Filthy Rich: How to Turn Your Nonprofit Fantasies Into Cold, Hard Cash ($16.95, Ten Speed Press). This expert will help you transform your "nonprofit organization from a poor, grant-dependent, sand-kicked-in-your-face operation into one that is muscular and self-reliant." Through joint ventures with various corporations you can create funding for any nonprofit organization.

Some of the ways that nonprofit organizations solicit funding is by offering corporations instant credibility through affiliation, helping corporations reach audiences they might not reach on their own, helping them reach targeted audiences, and helping them gain positive exposure in the press. Weaved throughout the book are exercises that take you through "creating the fantasy," your vision; "making the fantasy real," your venture; and "driving the fantasy home," your vehicle. Filthy Rich's ultimate purpose is to give the "leaders of nonprofits all over the world" the tools they need to "make enterprise a vital part of their organizational present and future."

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